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American personal injury advertising

It was very interesting to read a recent article in the Wall Street Journal all about plaintiff lawyers in America advertising for the latest in personal injury cases. Apparently, more than $160 million was spent on some 800,000 mass litigation adverts during 2023.

The most common adverts during the last decade have been for asbestos or mesothelioma claims. There have also been a lot of claims for the military members who were stationed at a camp that had contaminated water that led to miscarriages, Parkinson’s disease as well as cancer. Those are the Camp Lejeune Water Contamination cases. In addition to that, there have been adverts for claims relating to the use of talcum powder, Xarelto, Glyphosate and hernia meshes.

The article also detailed the fact that a lot of other companies have invested in the litigation. Some private equity firms or hedge funds provide loans to law firms for third party litigation funding.

In the USA, legal firms take between 30% and 40% of the final settlement or verdict. In California, for example, it is common to take 30% if a matter is settled without going to court and the fee is 40% if the matter does go to court. That is obviously far more lucrative than the 25% including VAT cap in South Africa.

Posted by Michael de Broglio on Wednesday 24-Jan-24

American personal injury advertising


Lauren  said...
on Wednesday 31-Jan-24 12:17 PM
This article is just more emphasis on the Capitalist ways of Americans. It's all about how much money can be made.

Jennefer Hart  said...
on Tuesday 30-Jan-24 07:52 AM
It's insane that they'd spend such a large amount on advertising. Do you think they'd spend half as much educating those that desire to study law but cannot afford it? I think not.

Jessica Johnson  said...
on Monday 29-Jan-24 12:27 PM
That is very interesting and a very smart investment, I think. 40% is a very large cut though, good for business, bad for client.

Tiffany Bonn  said...
on Monday 29-Jan-24 12:25 PM
Super interesting that they spend so much money on advertising, and that they take 30% and 40% of the final settlement is ridiculous.

Lucretia Welsh  said...
on Monday 29-Jan-24 11:56 AM
They can afford such advertising amounts because in USA, you can sue at the drop of a hat. I would love to work for personal injury in the States, must be interesting and funny at the same time.

Tamia   said...
on Friday 26-Jan-24 10:43 AM
Asbestos is poison to the body. We have to be super careful when we drink water from certain places.

Clare  said...
on Thursday 25-Jan-24 04:30 PM
It's always Bigger in America. I would love to know more about the settlements that they get so that they can take suck an amount of 30% to 40% of someone's claim.

david  said...
on Thursday 25-Jan-24 02:27 PM
if they spent USD160 000 000 on advertising, can you imagine what they must make!!!

shona  said...
on Thursday 25-Jan-24 02:26 PM
40% is highway robbery- gaining from the client at least in SA 25% is reasonable only 1/4

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